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The CEO Perspective Many CEO’s still do not understand what is happening with E-Commerce, or how technology is changing everything, even their current business models. But for those CEO’s who do understand, what do they require from the CIO? They still want them to spend one-third of their time ensuring that the best IT solutions are in place. That will never change. But now, the CIO will spend one-third of their time as a senior executive, meshing strategic directions and IT solutions. The CEO will need the CIO to bring business ideas to the table. To go even further, the CIO should spend the remaining one-third of their time interacting with customers. This gets to the heart of the enterprise.
Healthcare organizations of all types need to consider a host of ethical and legal issues regarding E-Commerce, as part of developing their eHealth strategy. The CIO needs to make the CEO aware of these issues. Referral and inurement laws might come into play with mergers, acquisitions, and partnering announcements happening at a frantic pace. What problems might arise if a health system website is perceived as endorsing products? Can health systems receive revenue or profits from non-patient sources? Healthcare providers may be inadequately overseeing clinical care by using automated systems. How will the use of technology affect clinical factors that rely on human intuition? How will complaints of improper sharing of clinical data among healthcare providers, payers, and employers be addressed? |
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