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eHealth Business Plan What is the Target Market This is a physician-owned eHealth Services Organization (eHSO). The Owners and Directors, and end users of the products and services of this business plan is every M.D. and D.O., whether in an outpatient or acute care setting. Also, other healthcare providers such as Podiatrists, Psychiatrists, Psychologists, Counselors, Physical Therapists, Chiropractors, etc., or any provider that needs to perform electronic transactions and use eHealth technologies in a provider network setting. In addition to physicians, revenue will come from the long list of businesses that wish to sell products and services to the healthcare providers. They will become partners in this venture. And finally, with the creation of a physician-owned health plan, the target market will include all those who purchase healthcare coverage. Customer Pipeline Individual healthcare providers who are active in eHealth technologies will want to be the early members of this organization, whether as equity partners, or as one who pays membership fees. But the most efficient strategy to make this concept a success is when a complete network of providers become members at the same time. One strategy to achieve this goal is to buy one or more of the many struggling physician associations (IPA’s) across the country. An IPA management company could be formed to work closely with the associations that want to retain ownership. There are other strategies to grow the customer base, |
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