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With most of these services in place, a
physician-owned health plan will be
created. This is what the physicians
really want most – control of their own
practice.
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Products and Services
Product/Service
A completely personalized web-based application that helps
healthcare providers and their office managers purchase and manage
ehealth products and services. The
physician’s application will resell the most advanced ehealth products
and services. It will promote the ehealth products and services that
find their greatest value when used by a network of providers, i.e.,
web-based scheduling shared by all providers in the network,
credentialing services, clinical trials, connections to payers,
healthcare facilities, labs, pharmacies, etc. The venture will develop
its own products and services in areas that are not yet served, such
as medical device connection services using Sun Microsystem’s Jini
Connection Technology, or healthcare management services for providers
and patients using Intelligent Agent technology. The application will
provide for a physician community, where providers can exchange ideas
on product and service preferences, or be part of an advisory council
on one of many subjects. The application will provide HIPAA services,
and share the cost with all of the providers in the network. Other
services the venture can provide are high-bandwith networks that
connect providers with hospitals and other facilities, ASP’s for
practice management applications and EMR’s, wireless devices and
mobile applications, remote computer support, security, electronic
transactions with health insurance payers, a medical data warehouse
directed by the patient’s physician to instill trust, integration with
medical supply portals like Global Healthcare Exchange, off-shore
captive liability insurance products, used-equipment auctions,
computer training for the staff, localized eHealth conferences with
vendor partners, and physician practice and provider network branding
and marketing. |
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To be
successful with the target market, the
venture should be presented as mostly
physician-owned, with outside investor(s) to
partner with the physicians.
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